Writing in the British newspaper, the Telegraph, today, Sir Richard Branson, co-founder of the Virgin Group, says
Business as usual is wrecking our planet. Resources are being used up. Air, sea and land are heavily polluted. The poor are getting poorer. Many are dying of starvation, or because they cannot afford life-saving medicine. Nearly half of the world’s population lives on less than $2 a day and two out of three of these people have no access to drinking water.
Sir Richard believes that
Probably the greatest frontier is in creating businesses that protect and harness our natural resources – and reduce our carbon output – one of the biggest entrepreneurial opportunities of our lifetimes.
That puts us definitely on the same page as Sir Richard. TSSEF believes that a sustainable economy could be achieved using a control engineering approach with among other things, flexible emissions fees mechanisms in place. Read Sir Richard’s whole article here. Read more about flexible emissions fees here.